Pregled bibliografske jedinice broj: 715392
Inconsistency in consumer preference: some interesting insights
Inconsistency in consumer preference: some interesting insights // Procedia economics and finance, 23 (2015), 726-732 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 715392 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Inconsistency in consumer preference: some interesting insights
Autori
Pervan, Maja ; Višić, Josipa ; Pavić, Ivan
Izvornik
Procedia economics and finance (2212-5671) 23
(2015);
726-732
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
preference reversals ; income ; gender ; self-perception
Sažetak
Traditional theory of preferences assumes that a consumer should be able to rank different alternatives according to the satisfaction or utility they provide. However, empirical findings originated by psychologists in 1970s and later revaluated by economists show some controversial results. A phenomenon that occurs when individual's choice (as a direct indicator of individual's preferences) between two alternatives is inconsistent with the way an individual ranks "selling" price of these alternatives (where price serves as an indirect indicator of his preferences) becomes known as a preference reversals. This research aims to shed a new light on the respective subject by revealing potential differences among individuals' choice depending on their characteristics. In that manner the research provides an insight into individuals' preferences depending on their gender and household income. Furthermore, in this experiment individuals were asked to express their attitude toward risk, hence it was considered interesting to confront the way the individuals perceive themselves with the way they actually act.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Članak je indeksiran u Web of Science (WoS) bazi podataka
POVEZANOST RADA
Projekti:
055-0551147-1105 - Utjecaj pridruživanja RH europskoj uniji na profitabilnost hrvatskih poduzeća (Pavić, Ivan, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Split
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- SCI-EXP, SSCI i/ili A&HCI