Pregled bibliografske jedinice broj: 686994
Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage
Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage // Economic and business review, 15 (2013), 4; 267-291 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 686994 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Perceived Risk Influence on the Consumer Attitude to
Private Labels in the Product’s Life Cycle Growth Stage
Autori
Horvat, Sandra ; Ozretić Došen, Đurđana
Izvornik
Economic and business review (1580-0466) 15
(2013), 4;
267-291
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
private labels attitudes ; perceived risk ; growth stage of product life cycle
Sažetak
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the paper is devoted to a brief literature review of the relevant constructs. The second part describes the research and summarizes its results. Descriptive research was conducted on the Croatian market relating to private labels in three different product categories in the growth stage of the product life cycle: liquid soap, chocolate and facial care products. The results confirm negative correlation between perceived risk and attitudes towards private labels in all analyzed categories.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- IBSS - The International Bibliography of the Social Sciences
- DOAJ
- Ebsco
