Naslov
Multiple Stakeholder Orientation and Corporate Entrepreneurship: An Empirical Examination

Autori
Tipurić, Darko ; Bakotić, Danica ; Lovrinčević, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Proceedings of The 9th European Conference on Management Leadership and Governance / Maria Th. Semmelrock-Picej ; Ales Novak - Klagenfurt : Academic Conferences and Publishing International Limited, Reading UK, 2013, 290-298

ISBN
978-1-909507-86-9

Skup
9th European Conference on Management Leadership and Governance

Mjesto i datum
Klagenfurt, Austrija, 14.11.2013. - 15.11.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
stakeholder orientation; corporate entrepreneurship; innovation; Croatian companies

Sažetak
The need to understand corporate entrepreneurship has never been greater. The scope of corporate entrepreneurship is becoming wider as organizations, not previously recognized as entrepreneurial, have to become so in order to survive and succeed in increasingly competitive environments. Available literature in the domain of corporate entrepreneurship clearly points to a general lack of consensus regarding the meaning of the concept ; proliferation of definitions is to be highlighted but also the lack of clear research paradigm in the field becomes evident. There has been very little comment in the litarature on the relationships between firm‐level entrepreneurial behavior and firm’s orientation toward multiple stakeholder groups. Stakeholders, at least in what is commonly regarded, are defined as those groups or individuals who can affect or are affected by the achievement of firm’s objectives. Stakeholders participate in the decision making processes because it is normatively right but also because of the instrumental value of stakeholder participation concept: stakeholder participation will facilitate strategy implementation and achievement of firm’s objectives. Stakeholders actively engage in firm’s entrepreneurial activities, determining the scale and scope of firm’s entrepreneurial bahavior and its economic and financial effects. From this perspective, stakeholder is not seen just as owner of firm’s resources but as the owner of full spectrum of services a resource can contribute to firm’s entrepreneurial activity. In that sense, firms that are more oriented toward relevant stakeholder groups might be in position to find better ways of motivating stakeholders to actively contribute firm‐level entrepreneurial initiatives. Stakeholder orientation has rarely been quantified. In this paper we use survey methodology and perceptual measures of stakeholder orientation and empirically test the relationship between multiple stakeholder orientation and corporate entrepreneurship. With respect to theoretical and empirical contributions within the field of stakeholder theory and context specificity in which Croatian companies operate we have identified eight relevant stakeholder groups to capture multiple stakeholder orientation in Croatian companies: (1) shareholders, (2) employees, (3) customers, (4) suppliers (including creditors), (5) government, (6) communities, (7) media and (8) universities. The results of our research indicate that there are differences in the level of corprate entrepreneurship regarding company’s position towards relevant stakeholder groups.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA