Pregled bibliografske jedinice broj: 679594
So beautiful and so close: Slogans in tourism advertising and their impact on social discourses in semiosphere
So beautiful and so close: Slogans in tourism advertising and their impact on social discourses in semiosphere // New Challenges for Multilingualism in Europe: Book of Abstracts / Jernej, M. ; Muhvić-Dimanovski, V. ; Sulojdžić, A. (ur.).
Zagreb: Institut za antropologiju, 2010. (poster, međunarodna recenzija, sažetak, znanstveni)
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Naslov
So beautiful and so close: Slogans in tourism advertising and their impact on social discourses in semiosphere
Autori
Bertoša, Mislava ; Muhvić-Dimanovski, Vesna ; Skelin Horvat, Anita
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
New Challenges for Multilingualism in Europe: Book of Abstracts
/ Jernej, M. ; Muhvić-Dimanovski, V. ; Sulojdžić, A. - Zagreb : Institut za antropologiju, 2010
ISBN
978-953-7467-03-6
Skup
New Challenges for Multilingualism in Europe
Mjesto i datum
Dubrovnik, Hrvatska, 10.04.2010. - 15.04.2010
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
slogans in tourism; discourse analysis
Sažetak
Recent sociosemiotics stresses the openness of different types of social discourses, the fluidity of their boundaries as well as the existence of conditions of crossing from one type of social discourse to anther. Also, the difference between the discourse of a certain promotional campaign and the discourse on such a campaign (which is created after the reception and the reflection of a message in the public sphere/semiosphere) is quite important. For the sociosemitic analysis of social discourse both of these discourses are relevant and needed, but the analysis must not mix them up or reverse them. From the analytical point of view, the immanent analysis of the discourse of the promotional campaign - which starts from its textual material - must precede the analysis of the discourse on the promotional campaign that is developed by different instances of the reception. Slogans play and important part in tourism advertising, their purpose being to attract tourists to a certain destination. They usually convey a short but appropriate message which is supposed to point out some specific features that might be interesting to the potentional tourist. Depending on who the target tourist is, slogans are often adapted according to special advantages a destination can offer to different visitors of a country. The aim of this paper is to analyze two recent slogans that have been launched in the promotion of Croatia as a tourist destination which have triggered new discourses on these slogans in different media.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
POVEZANOST RADA
Projekti:
130-1300869-0834 - Neologizmi u hrvatskome i europskome kontekstu (Muhvić-Dimanovski, Vesna, MZOS ) ( CroRIS)
Ustanove:
Filozofski fakultet, Zagreb