Pregled bibliografske jedinice broj: 674471
The noticeability of safety pictograms on different packaging shapes
The noticeability of safety pictograms on different packaging shapes // Multidisciplinary academic research 2013 / Vopava, Jiří ; Kratochvíl, Radek ; Douda, Vladimír (ur.).
Prag: MAC Prague consulting, 2013. str. 1-7 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 674471 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The noticeability of safety pictograms on different packaging shapes
Autori
Kovačević, Dorotea ; Bota, Josip ; Brozović, Maja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Multidisciplinary academic research 2013
/ Vopava, Jiří ; Kratochvíl, Radek ; Douda, Vladimír - Prag : MAC Prague consulting, 2013, 1-7
ISBN
978-80-905442-2-2
Skup
The 2nd Multidisciplinary Academic Conference in Prague 2013
Mjesto i datum
Prag, Češka Republika, 06.12.2013. - 07.12.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Packaging shape; Consumer safety; Pictorial warnings
Sažetak
Customer willingness to buy and use a product is influenced by brand trust, which can be built with noticeable and clear warning messages applied on product packaging. Pictorial safety information on the packaging has an important role in conveying information to consumers, who should be warned and protected from the dangers that may arise as a result of the misuse of a product. This study manipulated the placement of safety pictograms on candle packaging (front, top, side and back) that differed according to packaging shape (angular vs. rounded). The noticeability of pictograms was evaluated by 34 participants using 8 samples of candle packaging. The results indicated that changes in pictogram noticeability were observed with the influence of placement, which also varied due to the shape of packaging. The pictograms were most easily noticed on the top of rounded packaging and on the front side of angular packaging. A set of guidelines is proposed in accordance with these findings, which aims to enhance the salience of pictorial safety messages and thus better communication and trust between the marketer and the consumer.
Izvorni jezik
Engleski
Znanstvena područja
Grafička tehnologija
POVEZANOST RADA
Projekti:
128-1281955-1951 - Standardizacija ekološki prihvatljivih procesa grafičkih komunikacija (Milčić, Diana, MZOS ) ( CroRIS)
Ustanove:
Grafički fakultet, Zagreb