Naslov
Shoppers’ perceptions of retail agglomeration characteristics in Zagreb region

Autori
Anić, Ivan-Damir ; Marković, Milivoj ; Knego, Nikola

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Challenges for the trade in central and southeast Europe

Urednik/ci
Renko, Sanda ; Knezevic, Blazenka

Izdavač
Emerald Group Publishing

Grad
Bingley

Godina
2013

Raspon stranica
123-135

ISBN
978-1781908327

Ključne riječi
retail agglomeration, evolved retail agglomeration, planned retail agglomeration, consumer perceptions, Zagreb region

Sažetak
Purpose – The purpose of this paper was to investigate consumer perceptions of retail agglomeration characteristics in Zagreb region. Perceived retail agglomeration characteristics were compared between two major types of retail agglomerations: Planned retail agglomerations and Evolved retail agglomerations. Design/methodology/approach – Data were collected with consumer survey and analyzed using descriptive statistics, exploratory factor analysis and analysis of variance (ANOVA). Findings – Findings indicate that four factors of retail agglomeration characteristics can be identified: convenience, accessibility, atmosphere and image. The shoppers’ ratings indicate the strength and weaknesses of retail agglomerations, and also the dominant position of planned retail agglomeration as compared to evolved retail agglomeration. Originality/value – Results show that there were significant differences in shoppers’ perceptions between Planned and evolved retail agglomerations in Zagreb region. Shoppers evaluated Planned retail agglomerations better than Evolved retail agglomerations on all four factors. Convenience and atmosphere are the best rated PRA characteristics. Managerial implications are discussed in the study. Keywords Retail agglomeration, Evolved retail agglomeration, Planned retail agglomeration, consumer perceptions, Zagreb region

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA