Naslov
Developement of Image and Visual Identity of TV Stations

Autori
Popović, Mateja ; Bakić-Tomić, Ljubica ; Globočnik Žunac, Ana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Conference proceedings of the Special Focus Symposium on 12th ICESKS : Information, Communication, and Economic Sciences in the Knowledge Society ; The 5th International Conference on Advances and Systems Research (ECNSI-2011) / Šimović, Vladimir ; Bakić-Tomić, Ljubica ; Hubinkova, Zuzana - Zagreb, 2012, 211-227

ISBN
978-953-7210-58-8

Skup
International Conference on Advances and Systems Research (5 ; 2011)

Mjesto i datum
Zagreb, Hrvatska, 10.11.2011. - 12.11.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
internet; image; visual identity; corporate identity; television

Sažetak
Corporate identity is the way in which an organization presents itself to the public, it is the set of visual elements (logos, colors, typography...), physical, cutural and moral characteristics. It marks the organization and what it is. This is a set of characteristics with which the organization identifies and presents itself, determines it's strategical position, and positions itself according to the interest groups with the desire to achieve planned image. Good image is precedeed by good identity in which the organization invests much effort. Culture of an organization is what brings together the following parts: vision, mission, goals, policies, business, corporate social responsibility, relationship with stakeholders (employees, associates, partners, customers, consumers, viewers...) and in cohesion with communication that organization practices through integrated marketing communication precedes good quality and stable image within the public eye. The image is the impression ; the perceived image of the organization based on knowledge and experience of individuals who are related to the organization. Unlike a corporate identity that emphasizes the physical aspect of the organization, its logo, buildings, uniforms, symbols, corporate image focuses more on the perception of the organization. Different groups of individuals create and have different perceptions of an organization.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA