Pregled bibliografske jedinice broj: 650963
Marketing Orientation of Croatian Food Industry
Marketing Orientation of Croatian Food Industry // Journal of Agricultural Faculty of Ege University, 1 (2013), 315-320 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 650963 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Orientation of Croatian Food Industry
Autori
Leko Šimić, Mirna ; Štimac, Helena
Izvornik
Journal of Agricultural Faculty of Ege University (1018-8851) 1
(2013);
315-320
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Food industry; marketing orientation; Croatia
Sažetak
The research of 60 companies in Croatian food industry has indicated the insufficient marketing orientation of the industry neither in terms of marketing philosophy of the companies, nor in terms of marketing behavior. Although marketing resources are generally recognized, inadequate marketing knowledge and existence and role of marketing department make this industry predominantly sales oriented. Such orientation is not corresponding to contemporary market situation in domestic and international market and creates serious constraints to the industry growth and development.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- SCI-EXP, SSCI i/ili A&HCI
Uključenost u ostale bibliografske baze podataka::
- AGRICOLA
- CAB Abstracts
- Zoological Record
- FAO AGRIS
- TUBITAK/ULAKBIM
- THOMSON REUTERS Master Journal List