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Pregled bibliografske jedinice broj: 650963

Marketing Orientation of Croatian Food Industry


Leko Šimić, Mirna; Štimac, Helena
Marketing Orientation of Croatian Food Industry // Journal of Agricultural Faculty of Ege University, 1 (2013), 315-320 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 650963 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing Orientation of Croatian Food Industry

Autori
Leko Šimić, Mirna ; Štimac, Helena

Izvornik
Journal of Agricultural Faculty of Ege University (1018-8851) 1 (2013); 315-320

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Food industry; marketing orientation; Croatia

Sažetak
The research of 60 companies in Croatian food industry has indicated the insufficient marketing orientation of the industry neither in terms of marketing philosophy of the companies, nor in terms of marketing behavior. Although marketing resources are generally recognized, inadequate marketing knowledge and existence and role of marketing department make this industry predominantly sales oriented. Such orientation is not corresponding to contemporary market situation in domestic and international market and creates serious constraints to the industry growth and development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Helena Štimac (autor)

Avatar Url Mirna Leko-Šimić (autor)

Citiraj ovu publikaciju:

Leko Šimić, Mirna; Štimac, Helena
Marketing Orientation of Croatian Food Industry // Journal of Agricultural Faculty of Ege University, 1 (2013), 315-320 (međunarodna recenzija, članak, znanstveni)
Leko Šimić, M. & Štimac, H. (2013) Marketing Orientation of Croatian Food Industry. Journal of Agricultural Faculty of Ege University, 1, 315-320.
@article{article, author = {Leko \v{S}imi\'{c}, Mirna and \v{S}timac, Helena}, year = {2013}, pages = {315-320}, keywords = {Food industry, marketing orientation, Croatia}, journal = {Journal of Agricultural Faculty of Ege University}, volume = {1}, issn = {1018-8851}, title = {Marketing Orientation of Croatian Food Industry}, keyword = {Food industry, marketing orientation, Croatia} }
@article{article, author = {Leko \v{S}imi\'{c}, Mirna and \v{S}timac, Helena}, year = {2013}, pages = {315-320}, keywords = {Food industry, marketing orientation, Croatia}, journal = {Journal of Agricultural Faculty of Ege University}, volume = {1}, issn = {1018-8851}, title = {Marketing Orientation of Croatian Food Industry}, keyword = {Food industry, marketing orientation, Croatia} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • SCI-EXP, SSCI i/ili A&HCI


Uključenost u ostale bibliografske baze podataka::


  • AGRICOLA
  • CAB Abstracts
  • Zoological Record
  • FAO AGRIS
  • TUBITAK/ULAKBIM
  • THOMSON REUTERS Master Journal List





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