Naslov
Factors of destination management and their influence on the brand of Kvarner destination

Autori
Bagarić, Lidija ; Dvorski, Katarina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2nd International Scientific Conference on Economic and Social Development / Filipovic, Davor ; Goltnik Urnaut, Anita - Pariz : VADEA, 2013, 882-893

ISBN
978-961-6825-72-6

Skup
2nd International Scientific Conference on Economic and Social Development

Mjesto i datum
Pariz, Francuska, 04.04.2013

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Branding; Destination management; Kvarner region; Tourism

Sažetak
Destination, as a fundamental concept of tourism, is considered to be a product which is extremely difficult to manage, and market because it arises from a number of different products, and many activities of different organizational units and stakeholders that team up to deliver the final product, and create an area of intensive tourist gathering. Sustainable competitive advantage of modern destinations is primarily achieved through the distinctive destination brand. Tourism in Croatia is one of the most important industries with a long tradition and great development opportunities. Therefore, this study aims to test a conceptual model of tourism destination competitiveness, and also the hypothesis according to which which the implementation of destination management elements is a prerequisite for creating a recognizable destination brand of the Kvarner region as one of the most successful Croatian tourist regions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA