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Pregled bibliografske jedinice broj: 635585

Assessing relationship between electronic service innovativeness and e-marketing practice in services companies


Škare, Vatroslav; Ozretić Došen, Đurđana
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies // 42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world / Karaosmanoglu, E. ; Banu Elmadag Bas, A. (ur.).
Istanbul: Istanbul Technical University (ITU), 2013. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)


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Naslov
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies

Autori
Škare, Vatroslav ; Ozretić Došen, Đurđana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Izvornik
42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world / Karaosmanoglu, E. ; Banu Elmadag Bas, A. - Istanbul : Istanbul Technical University (ITU), 2013

Skup
42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world

Mjesto i datum
Istanbul, Turska, 04.06.2013. - 07.06.2013

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
electronic services; innovativeness; e-marketing mix

Sažetak
Information and communication technology has a strong impact on marketing activities, especially in service companies. They introduce various e- service innovations which have different level of innovativeness. Besides developing and maintaining different e-service innovations, marketing managers in service companies utilize a broad set of e-marketing techniques to create, communicate and deliver value. The aim of this study is to assess if there is a relationship between e- service innovativeness and level of e-marketing practice in service companies. The results show that the statistically significant relationship of e-service innovativeness and e-marketing practice in service companies exists. Future research should focus on exploring the nature of the relationship.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Zagreb


Citiraj ovu publikaciju:

Škare, Vatroslav; Ozretić Došen, Đurđana
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies // 42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world / Karaosmanoglu, E. ; Banu Elmadag Bas, A. (ur.).
Istanbul: Istanbul Technical University (ITU), 2013. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
Škare, V. & Ozretić Došen, Đ. (2013) Assessing relationship between electronic service innovativeness and e-marketing practice in services companies. U: Karaosmanoglu, E. & Banu Elmadag Bas, A. (ur.)42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world.
@article{article, author = {\v{S}kare, Vatroslav and Ozreti\'{c} Do\v{s}en, \DJur\djana}, year = {2013}, keywords = {electronic services, innovativeness, e-marketing mix}, title = {Assessing relationship between electronic service innovativeness and e-marketing practice in services companies}, keyword = {electronic services, innovativeness, e-marketing mix}, publisher = {Istanbul Technical University (ITU)}, publisherplace = {Istanbul, Turska} }
@article{article, author = {\v{S}kare, Vatroslav and Ozreti\'{c} Do\v{s}en, \DJur\djana}, year = {2013}, keywords = {electronic services, innovativeness, e-marketing mix}, title = {Assessing relationship between electronic service innovativeness and e-marketing practice in services companies}, keyword = {electronic services, innovativeness, e-marketing mix}, publisher = {Istanbul Technical University (ITU)}, publisherplace = {Istanbul, Turska} }




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