Pregled bibliografske jedinice broj: 635585
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies // 42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world / Karaosmanoglu, E. ; Banu Elmadag Bas, A. (ur.).
Istanbul: Istanbul Technical University (ITU), 2013. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 635585 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Assessing relationship between electronic service innovativeness and e-marketing practice in services companies
Autori
Škare, Vatroslav ; Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Izvornik
42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world
/ Karaosmanoglu, E. ; Banu Elmadag Bas, A. - Istanbul : Istanbul Technical University (ITU), 2013
Skup
42nd EMAC Annual Conference: Lost in translation - Marketing in an interconnected world
Mjesto i datum
Istanbul, Turska, 04.06.2013. - 07.06.2013
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
electronic services; innovativeness; e-marketing mix
Sažetak
Information and communication technology has a strong impact on marketing activities, especially in service companies. They introduce various e- service innovations which have different level of innovativeness. Besides developing and maintaining different e-service innovations, marketing managers in service companies utilize a broad set of e-marketing techniques to create, communicate and deliver value. The aim of this study is to assess if there is a relationship between e- service innovativeness and level of e-marketing practice in service companies. The results show that the statistically significant relationship of e-service innovativeness and e-marketing practice in service companies exists. Future research should focus on exploring the nature of the relationship.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb