Pregled bibliografske jedinice broj: 632717
Modeling Retail Sale in Croatia by Using Consumer Confidence Index
Modeling Retail Sale in Croatia by Using Consumer Confidence Index // 3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies / Maričić, Branko ; Ognjanov, Galjina (ur.).
Beograd: Faculty of Economics, University of Belgrade - Publishing Centre, 2012. str. 210-216 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Modeling Retail Sale in Croatia by Using Consumer Confidence Index
Autori
Škrinjarić, Tihana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies
/ Maričić, Branko ; Ognjanov, Galjina - Beograd : Faculty of Economics, University of Belgrade - Publishing Centre, 2012, 210-216
ISBN
978-86-403-1240-0
Skup
3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging Societies
Mjesto i datum
Beograd, Srbija, 12.09.2012. - 14.09.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Retail sale; Consumer Confidence Index; multiple linear regression
Sažetak
Consumer surveys give important information about consumers’ attitudes toward economic climate in a country. The results can be useful for business managers, as well as for economic policy makers. The data from consumer surveys can help in forecasting future trends in retail sale. This paper models the index of retail sale in Croatia by using Consumer Confidence Index. The results of a multiple linear regression model for the period from September 2006 to December 2011 indicate that a lagged value of three months of CCI index can be useful in explaining the variations of retail sales.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
