Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 630479

The Impact of Social Networks on Tourism


Car, Tomislav; Šimunić, Mislav; Pilepić, Ljubica
The Impact of Social Networks on Tourism // The Function of Management in Increasing Tourism Consumption / Radišić, Franjo (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012. str. 77-87 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 630479 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The Impact of Social Networks on Tourism

Autori
Car, Tomislav ; Šimunić, Mislav ; Pilepić, Ljubica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Function of Management in Increasing Tourism Consumption / Radišić, Franjo - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012, 77-87

Skup
8th International Scientific Conference – The Function of Management in Increasing Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 03.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Social networks; Tourism; Internet; Social media

Sažetak
Social networks are playing an increasingly important role as a source of information for tourists and as an aid in choosing a destination. While new ways of communicating are becoming more and more widespread among users, social networks such as Facebook, Twitter and LinkedIn are clearly reaping the most success. This paper aims to explore the extent to which social networks are used and the extent of their impact on tourism. Secondary sources of information were used to understand how wide-spread is the use of this increasingly popular marketing channel. The results of the paper show that social networks, as a communication channel, are not being used to any significant extent, despite being a vital and indispensable link in the promotion chain. The impact of social networks on modern business operations is huge, and enterprises are recommended to exploit social networks if they are to maintain their competitiveness on the increasingly discerning tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)

Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija


Citiraj ovu publikaciju:

Car, Tomislav; Šimunić, Mislav; Pilepić, Ljubica
The Impact of Social Networks on Tourism // The Function of Management in Increasing Tourism Consumption / Radišić, Franjo (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012. str. 77-87 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Car, T., Šimunić, M. & Pilepić, L. (2012) The Impact of Social Networks on Tourism. U: Radišić, F. (ur.)The Function of Management in Increasing Tourism Consumption.
@article{article, author = {Car, Tomislav and \v{S}imuni\'{c}, Mislav and Pilepi\'{c}, Ljubica}, editor = {Radi\v{s}i\'{c}, F.}, year = {2012}, pages = {77-87}, keywords = {Social networks, Tourism, Internet, Social media}, title = {The Impact of Social Networks on Tourism}, keyword = {Social networks, Tourism, Internet, Social media}, publisher = {Fakultet za menad\v{z}ment u turizmu i ugostiteljstvu Sveu\v{c}ili\v{s}ta u Rijeci}, publisherplace = {Opatija, Hrvatska} }
@article{article, author = {Car, Tomislav and \v{S}imuni\'{c}, Mislav and Pilepi\'{c}, Ljubica}, editor = {Radi\v{s}i\'{c}, F.}, year = {2012}, pages = {77-87}, keywords = {Social networks, Tourism, Internet, Social media}, title = {The Impact of Social Networks on Tourism}, keyword = {Social networks, Tourism, Internet, Social media}, publisher = {Fakultet za menad\v{z}ment u turizmu i ugostiteljstvu Sveu\v{c}ili\v{s}ta u Rijeci}, publisherplace = {Opatija, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font