Pregled bibliografske jedinice broj: 630478
Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry
Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry // The Function of Management in Increasing Tourism Consumption / Radišić, Franjo (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012. str. 219-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 630478 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry
Autori
Pilepić, Ljubica ; Šimunić, Maja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The Function of Management in Increasing Tourism Consumption
/ Radišić, Franjo - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012, 219-230
Skup
8th International Scientific Conference – The Function of Management in Increasing Tourism Consumption
Mjesto i datum
Opatija, Hrvatska, 08.05.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Internet; Online Travel Market; Distribution Channels; Tourism and Hotel Industry
Sažetak
The subject of research is the Internet as a sales and distribution channel, and its role in tourism and the hotel industry. The paper defines the role of the Internet as a sales and distribution channel, explores its strengths and weaknesses, elucidates the effect of the Internet on tourism supply and demand, and gauges the further development of this channel of sales and distribution. The paper also analyses the Internet distribution of travel and tourism services in Europe and worldwide, and compares the state of Internet usage in Croatian tourism and the hotel industry. Finally, closing remarks are made concerning the state and role of the Internet as a sales and distribution channel, and guidelines are suggested for Croatian hoteliers that will enable them to keep abreast of world tourism trends and be on an equal footing with other actors on the online tourism market
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Ljubica Pilepić Stifanich
(autor)