Naslov
Communication Science in Network Marketing

Autori
Plenković, Mario ; Korenjak, Marko ; Korenjak Dragica

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Alma Mater Europaea

Grad
Maribor

Godina
2013

Stranica
157

ISBN
978-961-93493-0-4

Ključne riječi
communication; communication science; networking; marketing

Sažetak
Modern communication science is established in an interdisciplinary scientific environment, interacting with numereous sciences (anthropology, philosophy, psychology, economy, law, political science and other sciences), in which humans and their free communication development are subject of study. Business communication as a practice of balancing communication relations within a working process, trade and advertising is as old as human production and product exchange.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA