Naslov
The impact of social media to value added in knowledge-based industries

Autori
Roblek, Vasja ; Pejić Bach, Mirjana ; Meško, Maja ; Bartoncelj, Andrej

Izvornik
Kybernetes (0368-492X) 42 (2013), 4; 554-568

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
social media; value added chain; innovative economy; knowledge management; networking; organizational change

Sažetak
The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge management and social media for value creation in knowledge-based industries. The study examines critical factors that influence the role of social media in organizational change and value creation in knowledge-based industries. The paper contributes to discussion about increasingly important role of social media in value added chain in knowledge-based industries. Social media are still an emerging phenomenon and further studies are required to investigate these relationships over a longer period of time. The topic is relevant for designing corporate strategies in knowledge-based companies becoming a part of global networks. Better understanding of impact of social media on value added could significantly enhance both, the top and bottom lines. The paper explores as to when and why the inexpensive but increasingly widely use of social media in knowledge-based industries is preferred to traditional media. This paper intends to give executives practical hands - on advice for using social media in business campaigns.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA