Pregled bibliografske jedinice broj: 617035
Development of group buying in Croatia
Development of group buying in Croatia // Streszczenia materiałów Krakowskiej konferencji młodych uczonych 2012 / Grupa Naukowa Pro Futuro, Akademia Górniczno-Hutnicza (ur.).
Krakov: Grupa Naukowa Pro Futuro, Akademia Górniczno-Hutnicza, 2012. str. 947-957 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 617035 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Development of group buying in Croatia
Autori
Štulec, Ivana ; Petljak, Kristina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
Streszczenia materiałów Krakowskiej konferencji młodych uczonych 2012
/ Grupa Naukowa Pro Futuro, Akademia Górniczno-Hutnicza - Krakov : Grupa Naukowa Pro Futuro, Akademia Górniczno-Hutnicza, 2012, 947-957
ISBN
978-83-62218-64-6
Skup
VII Krakowska konferencia młodych uczonych
Mjesto i datum
Kraków, Poljska, 27.09.2012. - 29.09.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
group buying; group buying web sites; social networks; Croatia
Sažetak
The paper outlines the process of group buying development in Croatia. First, the definition and benefits of grupuo buying are given. Then the Croatian market for group buying is presented through the number of group buying web sites, their products, services and activities. Furtheron, group buying web sites were profiled and the specificities of doing business in the observed market were presented.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
