Pregled bibliografske jedinice broj: 614867
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS // Interdisciplinary Management Research VIII / Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl-Heinz ; Lamza-Maronić, Maja ; Matić, Branko ; Pap, Morbert ; Runzheimer, Bodo (ur.).
Osijek : Pforzheim: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2012. str. 1071-1082 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
IMPROVING SWOT ANALYSIS BY USING THE ANALYTICAL HIERARHY PROCESS
Autori
Barković, Dražen ; Stanišić, Jelena ; Stanišić, Nenad
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary Management Research VIII
/ Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl-Heinz ; Lamza-Maronić, Maja ; Matić, Branko ; Pap, Morbert ; Runzheimer, Bodo - Osijek : Pforzheim : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2012, 1071-1082
ISBN
978-953-253-105-3
Skup
Interdisciplinary Management Research
Mjesto i datum
Opatija, Hrvatska, 11.05.2012. - 13.05.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
SWOT; AHP; A'WOT; strategic planning; strategic management
Sažetak
The SWOT analysis is a widely applied tool in strategic decision support. The SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats encompassing the internal and external factors that are the most important for the enterprise's future. By applying the SWOT analysis in a strategic planning process, the aim usually is to develop and adopt a strategy resulting in a goog fit between these internal and external factors. However, SWOT include no means of analytically determing the importance of factors or of assessing the fit between SWOT factors and decision alternatives. In A'WOT, the Analytic Hierarchy Process (AHP) and its eigenvalue calculation framework are integrated with SWOT analysis. The aim in applying the hybrid method is to improve the quantitative information basis of strategic planning processes. AHP's connection to SWOT yields analytically-determined priorities for the factors included in SWOT analysis and makes them commensurable. In addition, decision alternatives can be evaluated with respect to each SWOT factor by applying the AHP. So, SWOT provides the basis frame within which to perform an analysis of the decision situation, and the AHP assists in carrying out SWOT more analytically and in elaborating the analysis so that alternative strategic decision can be prioritized.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Indexed in: EBSCOhost, RePEc, EconPapers, Socionet
