Pregled bibliografske jedinice broj: 613212
Analysis of factors influencing bank selection
Analysis of factors influencing bank selection // Economic system of European Union and accession of Bosnia & Herzegovina : research monograph / Kandžija, Vinko ; Kumar, Andrej (ur.).
Vitez: Sveučilište/Univerzitet Vitez, 2013. str. 164-185
CROSBI ID: 613212 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysis of factors influencing bank selection
Autori
Kaštelan Mrak, Marija ; Jardas Antonić, Jelena ; Vretenar, Nenad
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Economic system of European Union and accession of Bosnia & Herzegovina : research monograph
Urednik/ci
Kandžija, Vinko ; Kumar, Andrej
Izdavač
Sveučilište/Univerzitet Vitez
Grad
Vitez
Godina
2013
Raspon stranica
164-185
ISBN
978-9958-641-11-4
Ključne riječi
bank selection, decision making, bounded rationality, SMEs, multiple regression analysis
Sažetak
The crisis that struck global economy in 2008 is still present in Croatia. Besides spillover effects, Croatia is facing many accumulated and structural problems of its own like the decline in manufacturing and processing industry, high unemployment and ambiguity regarding future. In these surroundings the traditional way of preserving value by keeping savings in banks gained on importance since riskier alternatives seem too risky to many. But even the banks are not all the same as they differ in size, business effectiveness, accessibility and offered services. Therefore, the aim of this research is to establish variables that could influence rational economic subjects (individuals or firms) in their bank selection process, and test these variables through the of multiple regression method. The results showed that some of the selected variables displayed statistical significance as expected, but also, that some of the theoretically important variables proved unusable as predictors of the banks’ ability to attract deposits.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1453 - Poslovna prilagodba hrvatskih gospodarskih subjekata tržišnom natjecanju u EU (Kaštelan Mrak, Marija, MZOS ) ( CroRIS)
081-0811403-1410 - Kvantitativna analiza produktivnosti hrvatskog gospodarstva i integracija u EU (Lovrić, Ljiljana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka