Pregled bibliografske jedinice broj: 611807
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE // LOGISTICS FLOWS MANAGING IN TOURISM DESTINATION / Mrnjavac, Edna (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012. str. 73-82
CROSBI ID: 611807 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
BUSINESS INTELLIGENCE AS A MEANS OF INCREASING INFORMATION AND KNOWLEDGE VALUE
Autori
Stipanović, Christian ; Pavia, Nadia
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
LOGISTICS FLOWS MANAGING IN TOURISM DESTINATION
Urednik/ci
Mrnjavac, Edna
Izdavač
Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Grad
Opatija
Godina
2012
Raspon stranica
73-82
ISBN
978-953-7842-08-6
Ključne riječi
business intelligence, intelligent company, information, intellectual capital, Croatian hospitality management companies
Sažetak
Business intelligence is becoming the primary strategic orientation of a company in facing its competitors (business intelligence in the strict sense) and in its orientation towards other environmental factors – customers, suppliers (business intelligence in the broader sense). The essence of the model is to transform the vast data into key information and knowledge that must be available at any time, thus allowing the management to make a business decision and create a development design with greater success rate. In other words, the essence of the model is to collect, distribute and analyse data and information in real time. In turbulent and dynamic 20th century market conditions, the post-informational revolution era (the amount of information and knowledge is doubling every year) and a knowledge society, a hospitality management company must attain its objectives by managing information and applying knowledge. The objective is to be one step ahead of the competition and customers, i.e. to provide quick response (innovation) as crucial advantage of modern economy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija