Pregled bibliografske jedinice broj: 610125
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality // Economics & sociology (Ternopil), 5 (2012), 2; 23-34 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 610125 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality
Autori
Štimac, Helena ; Leko Šimić, Mirna
Izvornik
Economics & sociology (Ternopil) (2071-789X) 5
(2012), 2;
23-34
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Marketing; higher education; Croatia; Slovenia; Hungary
Sažetak
Given the higher education market complexity and dynamics, higher education institutions have to constantly think about the present and future needs of the society, i.e. of the labor market and about competition between public and private higher education. The aim of this paper is to determine the relationship between students’ expectations at time of enrollment at higher education institution and their perception of different aspects of educational service quality received. Three Business Schools (Osijek, Croatia - EFO, Ljubljana, Slovenia – FELU and Szeged, Hungary - GTK) took part in this research which was based on SERVQUAL model. The higher education market in Croatia, Slovenia and Hungary was analyzed, the competitive ability of individual faculty was determined and the possible marketing strategies in order to improve their educational service quality.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
Uključenost u ostale bibliografske baze podataka::
- EconLit
- EBSCOhost
- IndexCopernicus
- Ulrich's Periodical directory
- GESIS: Knowledge Base Social Science Eastern Europe
- The SocioWeb Directory
- SCOPUS
- Cabell's Directory
- ProQuest
- MS&HE