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Pregled bibliografske jedinice broj: 610125

Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality


Štimac, Helena; Leko Šimić, Mirna
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality // Economics & sociology (Ternopil), 5 (2012), 2; 23-34 (međunarodna recenzija, članak, znanstveni)


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Naslov
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality

Autori
Štimac, Helena ; Leko Šimić, Mirna

Izvornik
Economics & sociology (Ternopil) (2071-789X) 5 (2012), 2; 23-34

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Marketing; higher education; Croatia; Slovenia; Hungary

Sažetak
Given the higher education market complexity and dynamics, higher education institutions have to constantly think about the present and future needs of the society, i.e. of the labor market and about competition between public and private higher education. The aim of this paper is to determine the relationship between students’ expectations at time of enrollment at higher education institution and their perception of different aspects of educational service quality received. Three Business Schools (Osijek, Croatia - EFO, Ljubljana, Slovenia – FELU and Szeged, Hungary - GTK) took part in this research which was based on SERVQUAL model. The higher education market in Croatia, Slovenia and Hungary was analyzed, the competitive ability of individual faculty was determined and the possible marketing strategies in order to improve their educational service quality.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Helena Štimac (autor)

Avatar Url Mirna Leko-Šimić (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada

Citiraj ovu publikaciju:

Štimac, Helena; Leko Šimić, Mirna
Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality // Economics & sociology (Ternopil), 5 (2012), 2; 23-34 (međunarodna recenzija, članak, znanstveni)
Štimac, H. & Leko Šimić, M. (2012) Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality. Economics & sociology (Ternopil), 5 (2), 23-34.
@article{article, author = {\v{S}timac, Helena and Leko \v{S}imi\'{c}, Mirna}, year = {2012}, pages = {23-34}, keywords = {Marketing, higher education, Croatia, Slovenia, Hungary}, journal = {Economics and sociology (Ternopil)}, volume = {5}, number = {2}, issn = {2071-789X}, title = {Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality}, keyword = {Marketing, higher education, Croatia, Slovenia, Hungary} }
@article{article, author = {\v{S}timac, Helena and Leko \v{S}imi\'{c}, Mirna}, year = {2012}, pages = {23-34}, keywords = {Marketing, higher education, Croatia, Slovenia, Hungary}, journal = {Economics and sociology (Ternopil)}, volume = {5}, number = {2}, issn = {2071-789X}, title = {Competitiveness in Higher Education: A Need for Marketing Orientation and Service Quality}, keyword = {Marketing, higher education, Croatia, Slovenia, Hungary} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus
  • EconLit


Uključenost u ostale bibliografske baze podataka::


  • EconLit
  • EBSCOhost
  • IndexCopernicus
  • Ulrich's Periodical directory
  • GESIS: Knowledge Base Social Science Eastern Europe
  • The SocioWeb Directory
  • SCOPUS
  • Cabell's Directory
  • ProQuest
  • MS&HE





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