Pregled bibliografske jedinice broj: 60942
Information Technology in Developing Countries - Bridges and Buffers of Market Globalization
Information Technology in Developing Countries - Bridges and Buffers of Market Globalization // Marketing Contributions to Democratization and Socioeconomic Development / Shultz, Clifford ; Grbac, Bruno (ur.).
Lovran: Arizona State University and University of Rijeka, 2000. str. 181-190 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 60942 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Information Technology in Developing Countries - Bridges and Buffers of Market Globalization
Autori
Tkalac, Ana ; Pavičić, Jurica ; Tomašević Lišanin Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Contributions to Democratization and Socioeconomic Development
/ Shultz, Clifford ; Grbac, Bruno - Lovran : Arizona State University and University of Rijeka, 2000, 181-190
Skup
25th Annual Macromarketing Conference
Mjesto i datum
Lovran, Hrvatska, 22.07.2000. - 25.07.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
information technology; developing countries
Sažetak
Technological development, especially information technology and the Internet play a crucial role in modern marketing and all economic activities. Information technology can be considered as an important facilitator of business network design and catalyst for rearranging business relationships in the process of economic and social globalization that is not only affected by but is also affecting the production, distribution and transfer of technology. Developing countries depend heavily on the international diffusion of technology originally developed in the more industrialized countries, but there is a considerable disagreement in the gains they can derive from adopting and using that technology.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
