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Pregled bibliografske jedinice broj: 608026

Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage


Horvat, Sandra; Ozretić Došen; Đurđana
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage // EBR 2nd Annual Conference 2012 Abstracts
Ljubljana: Ekonomska fakulteta Univerze v Ljubljani, 2012. str. 34-34 (predavanje, međunarodna recenzija, sažetak, znanstveni)


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Naslov
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage

Autori
Horvat, Sandra ; Ozretić Došen ; Đurđana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
EBR 2nd Annual Conference 2012 Abstracts / - Ljubljana : Ekonomska fakulteta Univerze v Ljubljani, 2012, 34-34

ISBN
978-961-240-250-1

Skup
EBR 2nd Annual Conference 2012

Mjesto i datum
Ljubljana, Slovenija, 29.11.2012. - 30.11.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
private labels attitudes; perceived risk; growth stage of product life cycle

Sažetak
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the paper is devoted to a brief literature review of the relevant constructs. The second part describes the research and summarizes its results. Descriptive research was conducted on the Croatian market relating to private labels in three different product categories in the growth stage of the product life cycle: liquid soap, chocolate and facial care products. The results confirm negative correlation between perceived risk and attitudes towards private labels in all analyzed categories.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Zagreb


Citiraj ovu publikaciju:

Horvat, Sandra; Ozretić Došen; Đurđana
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage // EBR 2nd Annual Conference 2012 Abstracts
Ljubljana: Ekonomska fakulteta Univerze v Ljubljani, 2012. str. 34-34 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Horvat, S., Ozretić Došen & Đurđana (2012) Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage. U: EBR 2nd Annual Conference 2012 Abstracts.
@article{article, author = {Horvat, Sandra}, year = {2012}, pages = {34-34}, keywords = {private labels attitudes, perceived risk, growth stage of product life cycle}, isbn = {978-961-240-250-1}, title = {Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage}, keyword = {private labels attitudes, perceived risk, growth stage of product life cycle}, publisher = {Ekonomska fakulteta Univerze v Ljubljani}, publisherplace = {Ljubljana, Slovenija} }
@article{article, author = {Horvat, Sandra}, year = {2012}, pages = {34-34}, keywords = {private labels attitudes, perceived risk, growth stage of product life cycle}, isbn = {978-961-240-250-1}, title = {Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage}, keyword = {private labels attitudes, perceived risk, growth stage of product life cycle}, publisher = {Ekonomska fakulteta Univerze v Ljubljani}, publisherplace = {Ljubljana, Slovenija} }




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