Pregled bibliografske jedinice broj: 608026
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage // EBR 2nd Annual Conference 2012 Abstracts
Ljubljana: Ekonomska fakulteta Univerze v Ljubljani, 2012. str. 34-34 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 608026 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage
Autori
Horvat, Sandra ; Ozretić Došen ; Đurđana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
EBR 2nd Annual Conference 2012 Abstracts
/ - Ljubljana : Ekonomska fakulteta Univerze v Ljubljani, 2012, 34-34
ISBN
978-961-240-250-1
Skup
EBR 2nd Annual Conference 2012
Mjesto i datum
Ljubljana, Slovenija, 29.11.2012. - 30.11.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
private labels attitudes; perceived risk; growth stage of product life cycle
Sažetak
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the paper is devoted to a brief literature review of the relevant constructs. The second part describes the research and summarizes its results. Descriptive research was conducted on the Croatian market relating to private labels in three different product categories in the growth stage of the product life cycle: liquid soap, chocolate and facial care products. The results confirm negative correlation between perceived risk and attitudes towards private labels in all analyzed categories.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Ozretić Došen, Đurđana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb