Pregled bibliografske jedinice broj: 606777
Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer
Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer // Customer-Centric Marketing Strategies: Tools for Building Organizational Performanc / Ruediger Kaufmann, H. ; Ali Khan Panni, M. (ur.).
Hershey (PA): IGI Global, 2012. str. 476-497
CROSBI ID: 606777 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Toward a Customer-Centric Strategy Implementation Model: The Case of European Mid-Sized Glass-Packaging Producer
Autori
Alfirević, N. ; Drašković, N. ; Pavičić, J.
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Customer-Centric Marketing Strategies: Tools for Building Organizational Performanc
Urednik/ci
Ruediger Kaufmann, H. ; Ali Khan Panni, M.
Izdavač
IGI Global
Grad
Hershey (PA)
Godina
2012
Raspon stranica
476-497
ISBN
978-1-4666-2524-2
Ključne riječi
customer centricity, strategy, marketing, management
Sažetak
This chapter presents a model of customer-centric strategy implementation based on best practices developed by Vetropack, one of the leading companies in the European glass-packaging industry.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
