Naslov
...and justice for all: Embedding distributive justice within export promotion policy

Autori
Miočević, Dario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 37th Macromarketing Conference / Kleinaltenkamp, Michael ; Haase, Michaela - Berlin : Free University Berlin, 2012, 121-146

ISBN
978-3-941240-50-6

Skup
37th Macromarketing Conference

Mjesto i datum
Berlin, Njemačka, 13.06.2012. - 16.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Export promotion programs; Distributive justice; Export promotion policy; Affirmative action; Exporting

Sažetak
Exports present one of the most viable ways to internationalize, especially for the small and medium-sized enterprises. On the other hand, to enhance national exporting activity, nations strive to implement various export-oriented policies. These implications are the main rationale why most nations introduced the export promotion programs (EPP). EPP are externally available public resources that firms can use in improving their export performance. However, unlike the mainstream research, this paper takes a public policy perspective in analyzing the EPPs through the lens of distributive justice as an instrument that is achieved by means of affirmative action. As a result, the main purpose of export promotion policy should be resource allocation to those firms who are worseoff with organizational resources in order to enhance their export marketing efforts. To support the ideas of applying the affirmative action, the empirical study is conducted. The study uses traditional exploratory research design with a goal of discovering the properties of the resource allocation policy behind specific Croatian EPP. Based on the findings from the ANOVA, correlation, and regression analyses, it is evident that exporters with larger resource capacities receive significantly higher EPP funding. The paper also argues the necessary theoretical transition in viewing the EPP policy beyond the scope of focal firm by utilizing the stakeholder-oriented framework. In the end, the theoretical and public policy implications, limitations and directions for further research are discussed.

Izvorni jezik
Engleski

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