Naslov
Social networking as enabler of social responsibility and sustainability

Autori
Podobnik, Vedran

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, pp prezentacija, stručni

Skup
Intercultural Engineering Knowledge Transfer in Engineering for a Sustainable Global ICT Community (SUSCOMTEC)

Mjesto i datum
Valencia, Španjolska, 06.05.2012. - 18.05.2012

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
Social networking; Social network services; Social (ir)responsibility

Sažetak
Relationship between a corporate and individual social responsibility. Active and passive social responsibility. Definition and evolution of social networking. Why responsible communities need social networking? Positive examples of social networking services for encouraging and enabling social responsibility: the case of Japan earthquake and tsunami 2011 (Global Disaster Relief on Facebook & Twitter as a go-to service in emergencies), the case of the Arab Spring (how Facebook and Twitter supported the changes), the case of Occupy Wall Street (how Facebook and Twitter supported the demonstrations). Negative example of using social networking services: social media's role in the London Riots 2011. Why responsible companies need social networking? Positive examples of social networking services for encouraging and enabling corporate sustainability: businesses beyond creating a "green" strategy aimed towards the natural environment, taking into consideration impact on the social, cultural, and economic environment.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo, Sociologija

POVEZANOST RADA