Pregled bibliografske jedinice broj: 579304
Attributes of tourist destination as determinants of tourist perceived value
Attributes of tourist destination as determinants of tourist perceived value // International Journal of Management Case, Special Issue – CIRCLE conference, Vol.13, Issue 3. / Vignali, Gianpaolo ; Vignali, Claudio ; Vranešević, Tihomir (ur.).
Dubrovnik, Hrvatska: Faculty of Economics and Business Zagreb, 2011. str. 547-554 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Attributes of tourist destination as determinants of tourist perceived value
Autori
Pandža Bajs, Irena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Journal of Management Case, Special Issue – CIRCLE conference, Vol.13, Issue 3.
/ Vignali, Gianpaolo ; Vignali, Claudio ; Vranešević, Tihomir - : Faculty of Economics and Business Zagreb, 2011, 547-554
Skup
The 8th International Conference for Marketing, Management, Finance, Customer Behaviour and Retailing Research
Mjesto i datum
Dubrovnik, Hrvatska, 27.04.2011. - 29.04.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist destination; customer' perception
Sažetak
The perception of value is governed by perceived quality and perceived costs, but also by product and service attributes. From the whole set of different attributes customer evaluates only a few of them, so it is important to define which attributes are the significant for customer's perception. The problem of defining the most important attributes lies in the extreme subjectivity of the concept of perceived value and the fact that every consumer has in mind a different set of attributes by which evaluates the product or service. Conducting the research on how customers perceive the value of firm's offer and which attributes are the relevant for most customers, could be the most significant research in the process of creating competitive advantages of companies. Tourist destination is a specific product composed of complexes of different attributes offered to tourists. The main research question is which attributes of tourist destination are the most important for the tourists' perception and how they will evaluate the destination in comparison with other visited destinations. Customers' perception is intangible construct and difficult to define, so it is important to conduct qualitative research to determine which attributes of tourist destination are the most important for tourists' perception.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
