Naslov
From idea to realization of the project ; why not business venture too? Case of the creative project „100lica stolica“

Autori
Oberman Peterka, Sunčica ; Delić, Anamarija ; Matešić, Mirta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
PODIM Conference 2012 - Potentials of Creative Industries / Rebernik, Miroslav ; Bradač Hojnik, Barbara ; Rus, Matej - Maribor : Institute for Entrepreneurship Research Maribor, Slovenia, 2012, 53-64

ISBN
978-961-91694-6-9

Skup
PODIM Conference

Mjesto i datum
Maribor, Slovenija, 04.04.2012. - 05.04.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business idea; business opportunity; new venture creation

Sažetak
This paper is focused on the entrepreneurial process (process from business idea to business venture) and its elements, their interconnections, relations and dependences, with an emphasis on creative industries. Every entrepreneurial venture starts with an idea. It is the starting point of every entrepreneurial process. However, the importance of idea in starting a business venture is often overestimated. Numerous are examples where good ideas remained only ideas, as well as examples where seemingly average ideas have been transformed into excellent business ventures. The importance of idea is perhaps greater in creative industries. People who have lots of ideas are considered creative. But, creativity is actually a process in which „something new is created, or something that already exists is rearranged in a new way“(Mike Vance, Disney Co.). Thus, the emphasis is on the creation of something (venture, product, service…), and not on the possession and creation of ideas, which is just a characteristic of day dreaming. An idea that has the potential to become an entrepreneurial venture is called a business opportunity. In order for an idea to also be a business opportunity, it has to fulfil a range of conditions: it has to be attractive, lasting, timely, and it has to add value to the end user (Timmons, 2009). Besides the idea/opportunity, in order to start any (including artistic/creative) business venture, two more elements are needed: team and resources (Timmons, 2009). If some of these elements are missing or if these elements are not harmonized with each other (temporally, spatially ...) business venture will not be started, or that entrepreneurial venture will not be successful. Not every idea is a business opportunity, nor can every team turn every business opportunity into a successful business venture. This article, on the example of the artistic-creative project „100lica stolica“ describes the path from idea to realization of the project, and speaks about what was lacking in order for this very successful creative project to become a successful entrepreneurial venture as well. Project „100lica stolica“ was started because of love for painting chairs of one of the main protagonists of the story. A team of people who shared a common vision of the project and had the passion, motivation and energy to implement the project was created ; resources needed for implementation of the project were secured. The project ended with the establishment of the "Association for Creative Struggle against Windmills“ „100lica stolica“, with ideas for numerous projects, which, unfortunately, have remained only that, ideas.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA