Naslov
Who are wellness customers? An empirical study in the Croatian hotel industry

Autori
Marković, Suzana ; Raspor, Sanja ; Komšić, Jelena

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Advances in Tourism Marketing Conference: Transforming experiences - Tourism marketing from both sides of the counter ; Book of extended structured abstracts / Sonja Sibila Lebe - Maribor : Multidisciplinary Research Institute Maribor, 2011, 97-98

ISBN
978-961-93146-0-9

Skup
Advances in Tourism Marketing Conference ATMC 2011: Transforming experiences - Tourism marketing from both sides of the counter

Mjesto i datum
Maribor, Slovenija, 06.09.2011. - 09.09.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Wellness customers ; expectations ; perceptions ; hotel industry ; statistical analysis ; Croatia

Sažetak
The purpose of this study is to identify the main characteristics of wellness customers in hotel wellness settings. The particular aims of the study are to: (a) examine the demographic characteristics of wellness customers, (b) establish their travel patterns and habits concerning a healthy way of life, (c) identify the frequency of experiencing particular wellness services, (d) determine wellness customers’ expectations and perceptions regarding service quality in hotel wellness settings, (e) identify factors that best explain wellness customers’ expectations and perceptions, and (f) test the reliability of the modified SERVQUAL instrument in the context of wellness tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA