Pregled bibliografske jedinice broj: 574447
Investigating perceived service quality in Croatian restaurant industry using DINESERV model
Investigating perceived service quality in Croatian restaurant industry using DINESERV model // Studia Universitatis Babeş-Bolyai. Negotia, 55 (2010), 4; 5-13 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 574447 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Investigating perceived service quality in Croatian restaurant industry using DINESERV model
Autori
Marković, Suzana ; Raspor, Sanja
Izvornik
Studia Universitatis Babeş-Bolyai. Negotia (1224-8738) 55
(2010), 4;
5-13
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Service quality ; DINESERV ; statistical analysis ; restaurant industry
Sažetak
The purpose of this study is to assess perceptions of restaurant customers and to determine the factor structure of perceived restaurant service quality. A modified DINESERV model was applied. The model was tested on the sample of 32 restaurants on the Opatija Riviera (Croatia), resulting with 156 usable questionnaires on which statistical analysis was performed. Results suggest a rather high perceived service quality, explained with two main dimensions, namely “overall dining experience” and “restaurant ambience”.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija,
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