Naslov
MANAGEMENT OF CULTURE CONTENTS OFFER IN A TOURIST DESTINATION

Autori
Milohnić, Ines ; Cerović Marta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Service Sector in Terms of Changing Environment / - Ohrid : Faculty of toursm and hospitality Ohrid, University 'St kliment Ohridski' Bitola, 2011

Skup
XI International Conference 'Service Sector in Terms of Changing Environment'

Mjesto i datum
Ohrid, Sjeverna Makedonija, 27.10.2011. - 29.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
event management in culture; promotion of tourist destination; motives of arrival; cultural facilities

Sažetak
The actuality of topic is defined by the question, how to increase the competitive advantage of a tourist destination based on specific tourist contents, which are associated to contents in culture. Culture contents should increase the competitive advantages of tourist destination. The goal of work starts from the current assumption that contents and programs in culture are a factor of increasing customer satisfaction in terms of increasing the overall competitiveness of a specific tourist destination. Model of research are programs, facilities and contents in the culture of tourist destinations of the Croatian part of Adriatic, which represent more than 20% of tourist overnight stays and tourist traffic on the Croatian Adriatic. The paper discusses the types of events and facilities in culture, based on the content and structure of an offer, as well as the importance for a tourist offer. Events in culture are observed through all management functions, which by their range and models of application are complex (methods of planning, organizing, managing and controlling) in conducting certain manifestation in culture as part of a tourist offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA