Naslov
Hotels' Public Relations Management: Organizational Aspects

Autori
Milohnić, Ines ; Pavlić Nenad

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Socitey and Technology 2011. / Plenković, Mario - Zagreb : Hrvatsko komunikološko društvo, 2011, 295-302

ISBN
978-953-6226-22-1

Skup
XVIII International Scientific Conference 'Society and Technology 2011.'

Mjesto i datum
Lovran, Hrvatska, 28.06.2011. - 30.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public relations; hotels; organization; County of Istria

Sažetak
The role and importance of public relations have been widely recognized among the hotel companies. Moreover, they tend to attract the ever growing interest in the context of organizational issues. The PR's status in a company is determined by various factors which eventually interrupt the constitution of a general or standard model. This paper investigates the role and placement of PR segment in the company organization on the model of hotel companies in County of Istria. Possible models of PR placement in the companies' hierarchical structure are being presented. The research includes three major hotel companies in the County of Istria which consist of more than 30 hotels, and taken together, they represent more than one third of hotel accommodation offer. Results of the research show that hotel companies' PR is organized either as a defined part within the sales & marketing unit or as separate units. Moreover, the research has shown that the average number of employees in the PR sector is 1-3, mainly highly educated female workers, and aged 30-50, which confirms earlier findings.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA