Pregled bibliografske jedinice broj: 56598
Marketing management of tourism destination
Marketing management of tourism destination // Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch 2000 / Wahla, Arnošt (ur.).
Ostrava: Ekonomska fakulteta Univerze v Ljubljani, 2000. str. 48-55 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 56598 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing management of tourism destination
Autori
Bošković, Desimir ; Škuflić, Lorena ; Štoković, Igor
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Sbornik referatu z Mezinarodni vedecke konference Cestovni Ruch 2000
/ Wahla, Arnošt - Ostrava : Ekonomska fakulteta Univerze v Ljubljani, 2000, 48-55
Skup
Mezinarodna vedecka konferenca Cestovni Ruch
Mjesto i datum
Ostrava, Češka Republika, 02.08.2000. - 27.08.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing; management; tourism; destination; development
(marketing; management; tourism; destination)
Sažetak
To run tourism operations on a local level, regional level or wider means having to concentrate on establishing an adequate marketing strategy, tactics and structure that will enable the achievement of marketing goals set by each specific tourism destination. This study is a small contribution of the author in enlightening the basic elements and contents of tourism destination marketing management based on scientific and practical experience present locally and worldwide. During the last years the management aspects of marketing gain more and more importance, in other words how and in what way to plan, organise and control all those numerous marketing activities in tourism delivered at the same time on a micro and macro level.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
