Pregled bibliografske jedinice broj: 565181
Impact of Technology on Development of Retail Services
Impact of Technology on Development of Retail Services // Annals of DAAAM for 2011 & Proceedings of the 22nd International DAAAM Symposium / Katalinic, B (ur.).
Beč: DAAAM International Vienna, 2011. str. 27-28 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 565181 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Impact of Technology on Development of Retail Services
Autori
Markovic, Milivoj ; Knego, Nikola ; Vouk , Marko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Annals of DAAAM for 2011 & Proceedings of the 22nd International DAAAM Symposium
/ Katalinic, B - Beč : DAAAM International Vienna, 2011, 27-28
ISBN
978-3-901509-83-4
Skup
The 22nd DAAAM World Symposium
Mjesto i datum
Beč, Austrija, 23.11.2011. - 26.11.2011
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
retailing services ; technology ; consumer satisfaction
Sažetak
Authors analize the role of technology in development of retail services. Influence of different types of technology is considered with their benefits for consumers as well as to retailers. Special attention is given to major impediments for increased use of technology mediated services, especially on consumer sides. Recommendations are given to managers so they can ease the process of switching customers from classic service delivery processes to service delivery via technology.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
