Pregled bibliografske jedinice broj: 557101
Concept of perceived value with focus on perceived costs of convenience goods
Concept of perceived value with focus on perceived costs of convenience goods // Economic development perspectives of SEE region in the global recession context / Trivun, Veljko ; Djonlagic, Dzenan ; Mehic, Eldin (ur.).
Sarajevo: Ekonomski fakultet Univerziteta u Sarajevu, 2010. str. 19-19 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 557101 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Concept of perceived value with focus on perceived costs of convenience goods
Autori
Guszak, Irena ; Pandža ; Irena
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Economic development perspectives of SEE region in the global recession context
/ Trivun, Veljko ; Djonlagic, Dzenan ; Mehic, Eldin - Sarajevo : Ekonomski fakultet Univerziteta u Sarajevu, 2010, 19-19
ISBN
978-9958-25-046-0
Skup
ICES 2010 International conference of the School of Economics and Business Sarajevo
Mjesto i datum
Sarajevo, Bosna i Hercegovina, 14.10.2010. - 15.10.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
perceived value; perceived cost; convenience goods
Sažetak
Many marketers (eg. M. Porter, Woodruff, Zeithaml) point out that creating superior value for consumers represents the key element in ensuring company’s market success. For each company it is important to identify which factors determine the level of perceived value of its current and potential consumers because the improvement of product /service can be achieved only with the improvement of these factors. In theory, two approaches are known in the conceptualization of perceived value for consumers. The first of these explains and analyzes perceived value as a construct composed of two parts - received benefits and incurred costs, while the second approach looks at the value as a multidimensional construct. Since convenience goods participate with more than 30% in total consumption in countries of the region, it is important to explore characteristics of perceived value of this product category. The perceived costs are the real challenge, as they are poorly researched and analyzed, while they increase the total purchase costs. Convenience goods are frequently used products and shopping is routine, with small consumer involvement. However, opening retail outlets on cities’ outskirts increases cost of travel to a convenience goods shop. Hence, in this paper, authors will investigate the construct of perceived value, with a special focus on analysis of perceived value factors in the convenience goods market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
