Pregled bibliografske jedinice broj: 556301
Communication challenges to virtual organization
Communication challenges to virtual organization // Society and Technology 2011 / Plenković, Mario (ur.).
Zagreb: Hrvatsko komunikološko društvo ; Nonacom, 2011. str. 26-27 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 556301 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Communication challenges to virtual organization
Autori
Čulo, Ksenija ; Skendrović, Vladimir
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Society and Technology 2011
/ Plenković, Mario - Zagreb : Hrvatsko komunikološko društvo ; Nonacom, 2011, 26-27
ISBN
978-953-6226-21-4
Skup
Društvo i tehnologija 2011.
Mjesto i datum
Lovran, Hrvatska, 28.06.2011. - 30.06.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
virtual organiozation; communication; organization identification; communication process
Sažetak
A virtual organization is a collection of geographically distributed, functionally and/or culturally diverse entities that are linked by electronic forms of communication and rely on lateral, dynamic relationships for coordination. Although virtual organizations provide employees the freedom to work from any place and at any time, this type of spatial dispersion threatens the very meaning of organizations. Identification is found to be the critical glue linking virtual workers and their organizations. However, the question is how do employees in a virtual context build and sustain organizational identification. Communication may be an answer to the question. Communication is fundamental to any form of organizing, but is preeminent in virtual organizations. Without communication, the boundary-spanning among virtual entities would not be possible. Virtual organizations need a communication strategy that develops the organizational culture and community, improves effectiveness and teamwork, and enhances individual performance. Relative to more traditional settings, communication processes that occur in virtual contexts are expected to be rapid, customized, temporary, greater in volume, more formal, and more relationship-based.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
149-1491678-0980 - Vrednovanje odnosa investicijskih projekata i okoliša (Čulo, Ksenija, MZOS ) ( CroRIS)
Ustanove:
Građevinski i arhitektonski fakultet Osijek