Pregled bibliografske jedinice broj: 555661
The heritage product as suggested by a marketing approach
The heritage product as suggested by a marketing approach // Sketches and essays to mark twenty years of the International Cultural Centre / Purchla, Jacek (ur.).
Krakov: International Cultural Centre, Kraków, 2011. str. 460-470
CROSBI ID: 555661 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The heritage product as suggested by a marketing approach
(Sketches and essays to mark twenty years of the International Cultural Centre)
Autori
Šola, Tomislav
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo
Knjiga
Sketches and essays to mark twenty years of the International Cultural Centre
Urednik/ci
Purchla, Jacek
Izdavač
International Cultural Centre, Kraków
Grad
Krakov
Godina
2011
Raspon stranica
460-470
ISBN
978-83-89273-85-7
Ključne riječi
marketing, heritage, sustainability, museum
Sažetak
The paper aims to present heritage and museums in relation to marketing and product oriented activities of today's world. The conclusion is that the product is the difference in the visitors between their state before and after the visit and museums becoming making museums the main driving force in social and cultural development.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
130-1301679-3291 - Hrvatski identitet u marketingu mjesta i razvojnoj strategiji (Šola, Tomislav, MZOS ) ( CroRIS)
Ustanove:
Filozofski fakultet, Zagreb
Profili:
Tomislav Šola
(autor)