Pregled bibliografske jedinice broj: 550682
Negotiation as a Business Process in the New Economy: Theoretical Model Of Negotiation Applied to Corporate Banking Market
Negotiation as a Business Process in the New Economy: Theoretical Model Of Negotiation Applied to Corporate Banking Market // Marketing Challenges in New Economy / Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula : Rijeka: Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2011. str. 456-476 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 550682 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Negotiation as a Business Process in the New Economy: Theoretical Model Of Negotiation Applied to Corporate Banking Market
Autori
Križman Pavlović, Danijela ; Ružić, Erik
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Challenges in New Economy
/ Križman Pavlović, Danijela ; Benazić, Dragan - Pula : Rijeka : Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2011, 456-476
ISBN
978-953-7498-45-0
Skup
22nd CROMAR Congress
Mjesto i datum
Pula, Hrvatska, 06.10.2011. - 08.10.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Negotiation; Bargaining power; New Economy; Corporate
Sažetak
This paper is based on the assumption that companies operating in today's environment are continuously interacting with the environment. During the process for transformation of inputs into outputs the company is exposed to demands of stakeholders, and some demands arrise from buyers and suppliers. Such contacts often imply negotiations. Understanding significance of negotiations and sources of bargaining power as well as by managing sources of bargaining power can help companies directly influence upon quality of their own outputs, that is, profits, satisfaction and value of provided goods or service. On the basis of the conducted research the sources of power and individual variables that impact upon achievement of better terms of cooperation between companies and a bank have been established. Furthermore, theoretical model of negotiation applied to corporate banking market (business-to-business) has been designed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Zbornik se sastoji od Knjige sažetaka (u tiskanom obliku) i CD-ROM s cjelovitim radovima (u digitalnom obliku)
POVEZANOST RADA
Projekti:
303-0000000-2451 - Održivi turizam u Hrvatskoj: izrada akcijskog plana održivosti turizma Istre (Vitasović, Aljoša, MZOS ) ( CroRIS)
Ustanove:
Sveučilište Jurja Dobrile u Puli