Pregled bibliografske jedinice broj: 550531
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality // International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011 / Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir (ur.).
Dubrovnik, Hrvatska: Accent Press, 2011. str. 92-104 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 550531 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A Tale Of Two Nations – Empirical Examination of Influence of National Culture on Perceived Service Quality
Autori
Dedić, Goran ; Križman Pavlović, Danijela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Journal of Management Cases, Special Issue: 8th CIRCLE Conference 2011
/ Davies, Barry J., Vignali, Claudio, Vranešević, Tihomir - : Accent Press, 2011, 92-104
Skup
The 8th International CIRCLE Conference for Consumer Behaviour and Retailing Research
Mjesto i datum
Dubrovnik, Hrvatska, 27.04.2011. - 29.04.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
services marketing; perceived service quality; national culture
Sažetak
This paper presents an examination of national culture’s influence on perceptions of service quality. Direct measurement based approach towards measuring perceived service quality is adopted and implemented in this research, while national culture is conceptualized using Hofstede’s framework. A review of previous studies linking dimensions of national culture with perceived service quality dimensions is undertaken and used as a basis upon which differences between service quality perceptions between national groups are hypothesized. Empirical research was undertaken using a sample of hotel guests from two national groups. By means of regression analysis, contribution of service quality dimensions in explaining total perceived service quality across two national samples was observed. Analysis of empirical data confirmed hypothesized differences between national samples. Finally, an analysis and discussion of research result’s implications for services marketing theory and practice is provided.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
055-0551207-0771 - Marketinški pristup oblikovanju identiteta jadranskog prostora (Crnjak-Karanović, Biljana, MZOS ) ( CroRIS)
303-0000000-2451 - Održivi turizam u Hrvatskoj: izrada akcijskog plana održivosti turizma Istre (Vitasović, Aljoša, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Split,
Sveučilište Jurja Dobrile u Puli