Pregled bibliografske jedinice broj: 538374
Marketing Aspects of the European Capital of Culture Programme
Marketing Aspects of the European Capital of Culture Programme // Interdisciplinary Management Research VII / Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl-Heinz ; Lamza-Maronić, Maja ; Matić, Branko ; Pap, Morbert ; Runzheimer, Bodo (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2011. str. 130-140 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 538374 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Aspects of the European Capital of Culture Programme
Autori
Lamza-Maronić, Maja ; Glavaš, Jerko ; Mavrin, Igor
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary Management Research VII
/ Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl-Heinz ; Lamza-Maronić, Maja ; Matić, Branko ; Pap, Morbert ; Runzheimer, Bodo - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2011, 130-140
ISBN
978-953-253-096-4
Skup
Interdisciplinary Management Research
Mjesto i datum
Poreč, Hrvatska, 11.05.2011. - 13.05.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
European Capital of Culture (ECoC) ; urban marketing ; city branding ; cultural management ; online services ; promotion
Sažetak
The European Capital of Culture (ECoC) is one of the most successful cultural programmes of the European Union, having numerous profound impacts upon economic and social development of a city. Certain cities have used their titles to raise their visibility and profile on the European and international scale, as cities with rich cultural offer. Cities included in the programme since its beginning in 1985 have been securing various funds for programme implementation. During the programme development, marketing budgets of ECoC cities have varied. The development of the Internet as a new medium, and especially certain online services, has changed the approach to information dissemination – EcoC title-holders. A part of communication strategy of ECoC cities has been transferred into the online sphere, which was not available to previous ECoC cities. This paper aims to investigate marketing aspects of the ECoC programme. Furthermore, it analyses the use of online services for ECoC title promotion in candidate cities in the 2016 – 2019 period.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
The paper and Publication are indexed in: EBSCOhost, RePEc, EconPapers and Socionet.
POVEZANOST RADA
Projekti:
010-0101427-1130 - UPRAVLJANJE ZNANJEM U FUNKCIJI GOSPODARSKOG RAZVITKA ISTOČNE HRVATSKE (Lamza-Maronić, Maja, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
