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Pregled bibliografske jedinice broj: 532925

International Marketing

Ozretić Došen, Đurđana
International Marketing
Beč: Facultas Verlags und Buchhandels AG, 2004

CROSBI ID: 532925 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
International Marketing

Autori
Ozretić Došen, Đurđana

Vrsta obrazovnog materijala
Ostalo (nedefinirano)

Izdavač
Facultas Verlags und Buchhandels AG

Grad
Beč

Godina
2004

Stranica
25

Ključne riječi
international marketing; business cases

Sažetak
International marketing focuses on global market opportunities and threats. Two croatian brands are presented through business cases. First one is Podravka Fini-Mini soups. The second one is Brand without boundaries - Croata case.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Đurđana Ozretić Došen (autor)

Citiraj ovu publikaciju:

Ozretić Došen, Đurđana
International Marketing
Beč: Facultas Verlags und Buchhandels AG, 2004
Ozretić Došen, Đ. (2004) International Marketing. Beč. Facultas Verlags und Buchhandels AG.
@unknown{unknown, author = {Ozreti\'{c} Do\v{s}en, \DJur\djana}, year = {2004}, pages = {25}, keywords = {international marketing, business cases}, title = {International Marketing}, keyword = {international marketing, business cases}, publisher = {Facultas Verlags und Buchhandels AG}, publisherplace = {Be\v{c}} }
@unknown{unknown, author = {Ozreti\'{c} Do\v{s}en, \DJur\djana}, year = {2004}, pages = {25}, keywords = {international marketing, business cases}, title = {International Marketing}, keyword = {international marketing, business cases}, publisher = {Facultas Verlags und Buchhandels AG}, publisherplace = {Be\v{c}} }

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