Naslov
COMPETITIVNESS OF ACCOMMODATION OFFER IN THE HOUSEHOLDS

Autori
Milohnić, Ines

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism & Hospitality Industry 2010: New trends in Tourism and Hospitality Management / Jože Perić - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2010, 153-160

ISBN
978-953-6198-78-8

Skup
Tourism & Hospitality Industry 2010: New trends in Tourism and Hospitality Management

Mjesto i datum
Opatija, Hrvatska, 06.05.2010. - 08.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
private accommodation; competitiveness; quality; tourist destination

Sažetak
The paper examines the competitiveness of offers in hospitality services in private households as part of the research conducted in the Primorsko-goranska county. The aim of the research is contained in an effort to assess the state of competitivenss of private accomodation, using a qualitative approach of improving tourist destinations in terms of repositioning and restructuring a part of private accommodation and their transformation into small family hotels, guesthouses or aparthotels. Qualitative indicators as the basis of application have been collected with the help of tools: SWOT matrix and Diamond of competitiveness. The research results emphasize the need for extra efforts to create a better offer of higher value which would provide additional opportunities to create a new market position of this important market segment and increase the quality of life and standards of the local population.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA