Naslov
MARKETING MANAGEMENT OF THE EUROPEAN NATURIST CAMPING MARKET

Autori
Milohnić, Ines ; Cvelić-Bonifačić, Josipa, Uljančić, Marta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
HOTELPLAN 2009, Hospitality and Tourism - Holistic Approach / Slavoljub, Vićić ; Ph. D. - Beograd : The College of Hotel Management , Belgrade, 2010, 396-403

Skup
HOTELPLAN 2009, Hospitality and Tourism - Holistic Approach

Mjesto i datum
Beograd, Srbija, 22.10.2009. - 23.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
naturism; naturist demand; management marketing; characteristics of croatian market; naturist sector; key players; business environment

Sažetak
Naturism appears in the 20th century promoting a „ return to nature“ and the freeing of body and mind. From the initial idea of liberation a whole global movement has evolved, creating simultaneously an important business environment. This report focuses on the present situation as well as the evolution of the naturist market in Europe. With the help of a research of naturist camping capacities and a comparative study the report aims to: (1)revisit the definition of naturism, (2) explore the history of naturism, (3) explore how the naturism is practised in different countries and identify the „key players“ in the market, (4)collect opinions and personal prognosis of key representatives on future growth of this branche. Finally, the CARE method provides guidance on how to Create, Amplify, Reduce and Eliminate different aspects of naturist offer in order to rejuvenate and further develop the naturist sector.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA