Pregled bibliografske jedinice broj: 515269
World Franchise Council - Country Report on Franchising for Croatia
World Franchise Council - Country Report on Franchising for Croatia // World Franchise Council (WFC) Meeting (section: Country Reports)
Seoul: Korea Franchise Assotiation (for World Franchise Council), 2010. str. 74-75 (pozvano predavanje, nije recenziran, cjeloviti rad (in extenso), stručni)
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Naslov
World Franchise Council - Country Report on Franchising for Croatia
Autori
Ćorić, Gordana ; Kukec, Ljiljana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
World Franchise Council (WFC) Meeting (section: Country Reports)
/ - Seoul : Korea Franchise Assotiation (for World Franchise Council), 2010, 74-75
Skup
World Franchise Council Meeting 2010
Mjesto i datum
Seoul, Republika Koreja, 13.10.2010. - 15.10.2010
Vrsta sudjelovanja
Pozvano predavanje
Vrsta recenzije
Nije recenziran
Ključne riječi
Franchising in Croatia ; Croatian Franchise Association ; franchise specific legislation ; well-known foreign and domestic brands
Sažetak
On October, 13-15.2010, representatives of 37 countries attended the international franchise conference in Seoul (South Korea), jointly organized by the World Franchise Council, Asia- Pacific Franchise Association and the Korea Franchise Association. Thereby this conference was the most representative global conference on the topic of a franchise business so far. Ms. Ljiljana Kukec and Gordana Ćorić, representatives of the Croatian Franchise Association prepared and presented a report on franchising in Croatia. The report presents a combination of field research and information gathered from literature and from the Internet, and consists of two parts: The first part is written in the given format of answers to the questions (for comparison with other countries), and the other was a narrative report, which presents the results of original research concerning the economic situation in the country and the state of the franchise business in Croatia. The report was published in abbreviated form in a publication which is distributed to all participants at the conference. It consists of the following components: PART I: (0) The Croatian Franchise Association: (1) The Country, (2) Franchising in Croatia, (3) What Makes a Franchise in Croatia?, (4) Advertising and Support, (5) Members, (6) Publications and Resource Center ; PART II: (1) General Figures, (2) Geography, (3) Population, (4) Croatia - Economic Indicators for 2008, (5) Franchising in Croatia, (6) Current State of Franchising in Croatia, (7) Franchise Specific Legislation, (8) Croatia Franchise Market, (9) Most Well Known Foreign Franchisers in Croatia ; (10) Most Well Known Domestic Franchisers in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
