Naslov
Strategy of Small Defence Oriented Enterprises in a Time of Defence Budget Downsizing – Croatian Case Study

Autori
Ćosić, Krešimir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

ISBN
1-58603-408-1

Skup
Defence Related SME's Analysis and Description of Current Conditions

Mjesto i datum
Madeira, Portugal, 2002

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Nije recenziran

Ključne riječi
defence; protection

Sažetak
A relatively large defence industry during the Cold War period has been significantly reduced in many transitional states in the last decade due to heavy defence budget downsizing. These heavy budget cuts caused the collapse of many large defence corporations. Furthermore, since the beginning of the 21st century in the post-Cold Wor period many transitional states do not need large defence industrial facilities and large defence enterprises for self-protection. But protection of their small and medium size defence-oriented enterprises (SME's) is important for protection of their economies, employment, social stability etc. In such situations, transformation and adaptation of these SME's to the new business environment and conditions is imperative for their survival. Survival strategy of these small defence related companies requires: increase of their international competitiveness, acquiring of new dual use knowledge, expertise and technologies. stronger orientation to the civilian markets, identification of a new niche in civilian and defence markets, education and shaping of future customers, acceptance of a new management and organizational culture which supports innovation and creativity, minimization of bureaucracy, a modern type of personnel management and diversification of production. Competitiveness of these SME's on the globalized markets will depend, first of all, on their efforts to increase their R&D activities and to put more R&D based innovations into their new products. The Croatian case study given here is related to the business strategy formulation of one small RAD based Croatian defence-oriented enterprise which is trying to survive in a time of heavy defence budget cuts through transformation of its old mainly defence-oriented business strategy and products to a new one.

Izvorni jezik
Engleski

POVEZANOST RADA