Pregled bibliografske jedinice broj: 492009
Sharing the Technology: The Case of Neuroscience and Marketing
Sharing the Technology: The Case of Neuroscience and Marketing // Annals of DAAAM for 2010 & Proceedings of the 21st International DAAAM Symposium / Katalinić, Branko (ur.).
Beč: DAAAM International Vienna, 2010. str. 0029-0031 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 492009 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Sharing the Technology: The Case of Neuroscience and Marketing
Autori
Marković, Milivoj ; Pogledić, Ivana ; Komšić, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Annals of DAAAM for 2010 & Proceedings of the 21st International DAAAM Symposium
/ Katalinić, Branko - Beč : DAAAM International Vienna, 2010, 0029-0031
ISBN
978-3-901509-73-5
Skup
21st International DAAAM Symposium
Mjesto i datum
Zadar, Hrvatska, 20.10.2010. - 23.10.2010
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Neuroscience ; Neuromarketing ; Brain activity ; fMRI
Sažetak
Neuromarketing is an emerging subfield in marketing that combines neuroscientific knowledge and research tools in order to adress marketing related problems. Current research has provied answers to many questions that convential marketing methods were unable to answer. This paper briefly summerizes the most important finding to date, and speculates about possible directions of further development. Key characteristics of technological tools are presented as well as ethical concernes expressed by some researchers.
Izvorni jezik
Engleski
Znanstvena područja
Temeljne medicinske znanosti
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
