ࡱ> QTP:bjbj 4>hh  8RL):  C)E)E)E)E)E)E)$+x.Bi)Ei)  )T  C)C)VO(@( nNl|( /))0)(0..(.(di^Li)i)).  :IMPLEMENTATION OF THE INTERNATIONAL STANDARDS IN ACHIEVING A BETTER COMPETITIVE POSITION - EXTENDED ABSTRACT - Prof. Toni Lazibat, PhD University of Zagreb/Faculty of Economics and Business Trg J.F.Kennedya 6, 10000 Zagreb, Croatia Phone: +385 1 238 3152 Fax: +385 1 233 5633 E-mail address:  HYPERLINK "mailto:tlazibat@efzg.hr" tlazibat@efzg.hr Ines Suti, MA University of Zagreb/Faculty of Economics and Business Trg J.F.Kennedya 6, 10000 Zagreb, Croatia Phone: +385 1 238 3465 Fax: +385 1 233 5633 E-mail address:  HYPERLINK "mailto:isutic@efzg.hr" isutic@efzg.hr Marija Jur evi, MA University of Zagreb/Faculty of Economics and Business Trg J.F.Kennedya 6, 10000 Zagreb, Croatia Phone: +385 1 238 3465 Fax: +385 1 233 5633 E-mail address:  HYPERLINK "mailto:mjurcevic@efzg.hr" mjurcevic@efzg.hr Key words: competitiveness, ISO, standardization, quality 1. INTRODUCTION In today's turbulent environments, and with the ubiquitous influence of globalization, market participants must find a way to distinguish from the competition. At the same time, the requirements of customers and other stakeholders are increasing. Furthermore, foreign investors and business partners make business only with those companies who apply all professional and international business standards. International Standards play an important role in sustainable development and trade through the promotion of safety, quality and technical compatibility. ISO has developed over 18000 standards on a variety subjects and among the best known are management standards: ISO 9001:2008 requirements for quality management systems and ISO 14001:2004 requirements for environmental management systems. 2. STANDARDIZATION AND COMPETITIVENESS RESULTS 2.1. Literature review Productivity and management of organizations are among factors determining business efficiency which in turn influence the level of competitiveness of the country. Many authors stated that the competitiveness is assessed by the productivity (McKee and Sessions - Robinson 1989, Krugman 1994, Porter and Ketels 2003). Porter and Ketels (2003) stated that the level of management is one of the reasons of countries problems with competitiveness. The level of management is measured by the number of ISO and OHSAS certificates. At the national level, the widespread adoption of quality management contributes to aggregate economic-efficiency indicators, enhanced innovation and the development of human resources which are important in achieving increased productivity and competitiveness levels.  Also, higher environment standards can bring private benefits having a positive impact on competitiveness.  2.2. Research results Results for Croatian productivity showed improvement during the observed period. But, comparison of data showed that labour costs rose faster than the value created by labour, which negatively affect competitiveness. Furthermore, the results of this study coincided with the fact that the application of international standards contributes to the liberalization of the market and eliminates the potential trade barriers. Strong negative correlation was found between trade balance and certification. Therefore, we assumed that certification affects the further increase of trade deficit. Literature review confirmed that competitiveness can be assessed by the productivity. Therefore, Pearson correlation showed that the growth in the number of certificates for quality, environmental and health and safety management systems, affect productivity growth, which causes an increase of the competitiveness. The contributions of this study must be considered in light of the limitations. Productivity is just one of the factors influencing competitiveness, and future research could include more factors. Another limitation refers to the currently available data on the number of ISO 9001, ISO 14001 and OHSAS 18001 certificates, the period from the beginning of the implementation of new version of those standards, adapted to the integration, is not enough to conduct an extensive research. Also, this study referred to the Croatia, and could be generalizable to that single case. Notwithstanding the limitations discussed above, the study emphasizes the importance of implementing the international management standards, particularly ISO 9001, ISO 14001 and OHSAS 18001, and their impact on the trade performance and competitiveness at the national level. SELECTED BIBLIOGRAPHY: Blind, K. (2004): 'The Economics of Standards: Theory, Evidence, Policy; Cheltenham: Edward Elgar Publishing Ltd. Han, S.B.; Chen, S.K. and Ebrahimpour, M. (2007): The impact of ISO 9000 on TQM and Business Performance, Journal of Business and Economic Studies (vol.13; no.2; 2007) Nadvi, K. and Waltring, F. (2002): 'Making Sense of Global Standards'; Institute for Development and Peace of the University of Duisburg and the Institute of Development Studies at the University of Sussex; Working Paper, No. 58. 2002 Porter, M. (1998) The Competitive Advantage of Nations, New York: The Free Press Schuurman, H. (1997): 'Quality Management and Competitiveness: The Diffusion of the ISO 9000 Standards in Latin America and Recommendation for Government Strategies'; Division of Production Productivity and Management of the Economic Commission for Latin America and the Caribbean United Nations; Working Paper, No. 41, December 1997 Sorsa, P. (1994): 'Competitiveness and Environmental Standards'; International Economics Department, The Word Bank, Policy Research Working Paper; No. 1249, Washington DC, 1994  International Organization for Standardization  According to:  HYPERLINK "http://www.iso.org" www.iso.org , [Accessed 15.02.2010]  Schuurman,    & . 0 2 N P R ɾppcpXh+ehB*phh+eh660JCJaJjh+eh66CJUaJh+ehugB*phh+ehugB*CJaJphh+eh66B*CJaJphh+ehugCJaJh+eh66CJaJh+ehCJaJh+eh665CJaJ h+ehh+ehB*phh+eh5CJaJh+eh665CJaJ T " v 346pqr$a$gd66   7$8$H$gd66$a$gd$a$gd x  " h j F T 012ƻƬƬƃƃvƻƬƬƃƃvh+eh660JCJaJjh+eh66CJUaJh+ehugB*phh+ehugB*CJaJphh+eh66B*CJaJphh+ehugCJaJh+eh66CJaJh>u5B*CJaJph h+eh665B*CJaJphh+ehB*CJaJph+246@Aopru(κ٢ٓ~q~qfU>U>U-jh+ehr0JCJPJUaJnHtH h+ehrCJPJaJnHtHh+ehrCJaJh+ehr0JCJaJ)h+ehr0JCJaJfHq h+ehB*CJaJph3fh+ehr5CJaJh+eh6CJaJ&h+eh666B*CJ\]aJphh+ehCJaJh+eh5CJaJh+ehB*CJaJphh+eh66B*ph-.$a$gd@z`gd@z 7^7`gd$a$gd@z$a$gdgd$a$gdr <,-./0WnYH h+eh+eCJPJaJnHtH)jh+eh+e0JCJUaJnHtH h+eh+e0JCJaJnHtHh+eh+e6CJaJnHtHh+eh+eCJaJnHtH#h+ehr6CJPJaJnHtH h+ehrCJPJaJnHtHh+ehB*CJaJphh+ehr5CJaJh+eh5CJaJh+ehrCJaJh+eh0JCJaJW 0Z[ɲ~si\i\sG5#h+e0JCJaJfHq )h+ehr0JCJaJfHq h+ehr0JCJaJh+e0JCJaJh+ehrCJaJ#h+ehr5CJPJaJnHtH h+ehrCJPJaJnHtH h+ehCJPJaJnHtH-jh+eh+e0JCJPJUaJnHtH$h+eh+e0JCJPJaJnHtH h+eh+eCJPJaJnHtH#h+eh+e6CJPJaJnHtH[uWb|=,!"ñvgZK@4h+eh5CJaJh+eh@zCJaJh+eh+eCJaJnHtHh+eh@z0JCJaJh+eh@zB*CJaJph)h+eh@z0JCJaJfHq h+eh@zCJaJnHtHh+e0JCJaJh+eh@z0JCJaJ#h+e0JCJaJfHq )h+ehr0JCJaJfHq #h+e0JCJaJfHq )h+ehr0JCJaJfHq -.4 l m l]N= h+eh@zCJPJaJnHtHh+eh@zCJaJnHtHh+eh@zB*CJaJph%h+eh@zB*CJaJmH phsH h+ehCJaJmH sH h+eh@z6CJaJmH sH h+eh@zCJaJmH sH %h+ehB*CJaJmH phsH h+eh@zCJaJh+ehB*CJaJphh+ehB*CJaJph3fh+eh5CJaJh+ehCJaJl m !O!!O9: : : :::::::::gdgdr$a$gd$7^7`a$gd$a$gd@z $^a$gd@zm !!! !N!O!P!_!`!!!!!!!!!!!889I9N9O9P9::: :űઙ}laaRNhThh+eB*CJaJph3fhh+eCJaJ hhCJPJaJnHtHUhhCJaJhh+eCJaJmHsH!jhh+e0JCJUaJ h! hrhq$hr0JjhrUjhrUhrhrmHsHhrmHsHhrjhr0JU h+eh~hhCJaJ H. (1997): 'Quality Management and Competitiveness: The Diffusion of the ISO 9000 Standards in Latin America and Recommendation for Government Strategies'; Division of Production Productivity and Management of the Economic Commission for Latin America and the Caribbean United Nations; Working Paper, No. 41, December 1997, p. 12 Sorsa, P. (1994): 'Competitiveness and Environmental Standards'; International Economics Department, The Word Bank, Policy Research Working Paper; No. 1249, Washington DC, 1994, p. 23     : : : ::::::: h+eh~hTjhTU 21h:p. 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