Pregled bibliografske jedinice broj: 486763
Satisfied Customer is a Guarantee for Sustainable Development
Satisfied Customer is a Guarantee for Sustainable Development // WoodEMA 2010 - Wood processing and furniture manufacturing: present conditions, opportunities and new challenges / Paluš, Hubert (ur.).
Vyhne: WoodEMA, i.a., 2010. str. 63-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 486763 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Satisfied Customer is a Guarantee for Sustainable Development
Autori
Perić, Ivana : Grladinović, Tomislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
WoodEMA 2010 - Wood processing and furniture manufacturing: present conditions, opportunities and new challenges
/ Paluš, Hubert - Vyhne : WoodEMA, i.a., 2010, 63-71
ISBN
978-80-228-2160-5
Skup
WoodEMA 2010 - Wood processing and furniture manufacturing: present conditions, opportunities and new challenges
Mjesto i datum
Vyhne, Slovačka, 06.10.2010. - 08.10.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Customer; Mesurment of Customer Statification; Furniture; Salesroom
(customer; mesurment of customer statification; furniture; salesroom)
Sažetak
To find a new customer is much more difficult than to keep the old one, and today it is, agreed by many manufacturers and dealers harder than ever before. Today, but also in the past, a salesroom which largely determines the daily circulation of potential buyers is very important in sell realization. Due to the competition of the same type of salesroom that mostly offer similar goods with approximately the same rates, factors such as salesroom layout and sales staff are increasingly influencing the choice of salesroom and purchase. Expanding sales to new conditions is a very complex activity that requires a multidisciplinary approach, quite different from the traditional model of work, which is characterized by aggressive marketing. Flexibility and high levels of coordination becomes imperative in the business. The paper presents the customers/users evaluation on furniture sale places in Zagreb. Research was conducted as questionnaire survey in four sales centers. Given data were analyzed statistically using χ2 test. The results showed that customers were the most satisfied by the information about products range that they receive from the staff and selection of products in sales centers. Respondents were somewhat less satisfied with the location and appearance of the sales centers. At least respondents were satisfied with price and payment conditions of the furniture selling places.
Izvorni jezik
Engleski
Znanstvena područja
Drvna tehnologija
POVEZANOST RADA
Projekti:
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Jelačić, Denis, MZOS ) ( CroRIS)
068-0683446-3516 - Konvencionalne i nekonvencionalne metode i modeli mjerenja sposobnosti procesa (Greger, Krešimir, MZOS ) ( CroRIS)
Ustanove:
Fakultet šumarstva i drvne tehnologije
Profili:
Ivana Perić
(autor)