Pregled bibliografske jedinice broj: 485377
Knowledge and Knowledge Management as a Competitive Advantage
Knowledge and Knowledge Management as a Competitive Advantage // Acta graphica, 20 (2009), 1-4; 43-49 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
CROSBI ID: 485377 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Knowledge and Knowledge Management as a Competitive Advantage
Autori
Bratić, Diana
Izvornik
Acta graphica (0353-4707) 20
(2009), 1-4;
43-49
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
Knowledge Management; Competitive Advantage; Graphic Companies
Sažetak
In the modern business environment with high turbulence and complexity, an organization's force to create and sustain competitive advantage lies in what it knows, not what it owns. Establishment of a knowledge management in organization will ensure sustainable competitive advantage because the intellectual capital has become the primary bases of core competencies and the key to superior performance. The transition from industrial to knowledge society, effective use of knowledge is one of the deciding factors in the struggle for competitiveness because it will ensure the rationality, efficiency and flexibility in operations, and only through the realization of those graphic company can gain a competitive advantage on the market.
Izvorni jezik
Engleski
Znanstvena područja
Grafička tehnologija, Ekonomija
