Naslov
Place and Role of Telemarketing in Direct Marketing

Autori
Dvorski, Stjepan ; Dobrinić, Damir ; Kovšca, Vladimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Journal of International Scientific Publication: Economy & Business / Cingula, Marijan - Bourgas : Info Invest, 2006, 60-66

ISBN
954-9368-17-3

Skup
5h International Symposium ECONOMY & BUSINESS. Economic Development and Growth

Mjesto i datum
Burgas, Bugarska, 11.09.2006. - 15.09.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
direct marketing; telemarketing; personal sale

Sažetak
One of the currently growing media of direct marketing is the so-called telemarketing, an alternative name for sale done using the phone. it is often used in correlation with other media, where it is used as feedback. The development of telemarketing began with the development of telephone services, which were spearheaded in the early 1970's by leading telephone companies. The first name of the new medium was telephone marketing, to be named telemarketing some time later by the AT&T telephone company. Services which surfaced then gave the buyer an opinion to use a toll-free number (0800-xxxxxxx), to contact the seller, and they gave the seller possibilities of offering various service and support option to buyers. by using the tool-free numbers, large companies significantly cut their costs of support and services for their products, not to mention cutting the number of employees previously needed for these tasks. Newer digital telephone operators allow interaction through which the buyer may, choosing a certin number, for example, send a question to the seller, order a product, and get information about a certin product or contact a person in charge of services.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA