Naslov
Consumer Interpretation of Recycling Symbols Used for Printed Products

Autori
Dolić, Jurica ; Pibernik, Jesenka ; Bilušić, Iva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Conference Management of Technology – Step to Sustainable Production, Rovinj June 2 - 4, 2010, Croatia, Conference Proceedings / Ćosić, Predrag - Zagreb : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2010

ISBN
978-953-7738-09-9

Skup
MOTSP2010, 2nd International Scientific Conference Management of Technology – Step to Sustainable Production

Mjesto i datum
Rovinj, Hrvatska, 02.06.2010. - 04.06.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Recycling; Printed product; Paper; Packaging; Recycling symbols

Sažetak
This article examines the design and implementation of existing symbols used for labeling recyclable and recycled printed products. In an era of increased ecological awareness, it is important that labeling of recyclable and recycled consumer products is easily understandable and unambiguous. Today, there are multiple existing symbols for recyclable and recycled printed products, and since several organizations are introducing their versions of recycling labels, it is questionable whether the wide variety of different symbols may cause confusion and misinterpretation. The goal of the research is to examine how consumers interpret recycling symbols on the Croatian market.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA